Paid Media Specialist

About the role

We're looking for a data-driven and creative Paid Media Specialist to join our growing team, covering performance marketing, ad optimisation and media buying. If you're passionate about crafting high-impact campaigns, optimising ad performance, and scaling e-commerce growth through paid channels, this is your opportunity to shine.

What you'll do

• Plan, execute and optimise paid ad campaigns across multiple platforms (Meta Ads, Google Ads, TikTok Ads and e-commerce platforms).
• Optimise advertising budget allocation to ensure the highest efficiency and effectiveness.
• Analyse and visualise campaign performance data to guide decision-making.
• Continuously monitor campaign metrics and explore different messaging, audiences and funnels to improve performance and conversion.
• Work closely with the creative and content teams to craft high-performing ad creatives.
• Use Klaviyo for email marketing automation and integration with campaign flows.
• Report key performance metrics regularly and provide actionable insights.

What we're looking for

• 2+ years of experience in performance marketing.
• A proven track record of managing and scaling paid ad campaigns with positive ROI.
• Strong analytical skills, with experience in data visualisation tools (e.g. Google Looker).
• Familiarity with campaign setup on marketplaces or e-commerce platforms (e.g. Shopee Ads, Lazada Ads, TikTok Shop Ads).
• Excellent organisational and communication skills.
• A growth mindset, a proactive attitude, and a passion for results.

Nice to have

• Experience with Google Tag Manager and other tracking methods.
• Understanding of, or direct experience with, data integration, especially BigQuery.

What we offer

• A culture that values creativity, autonomy and impact.
• Work alongside passionate marketers, creatives and entrepreneurs.
• Opportunities to grow fast in a dynamic, performance-oriented environment.
• A flexible working style, a cool team, and a data-loving environment.